We determined that we would build the product and our website such that even the least sophisticated visitor could learn for themselves how the system worked and could then take self-led actions to source the creative services they came looking for.

Sounds reasonable

Well, we’ve learned a great deal through the years, and while we have done a spectacular job at building the tools that users want and responding with lightning quickness when they ask for help

Force them to raise their hand

The first problem we had to attack was finding ways to identify among thousands of visitors to the site those that are most probably potential customers.


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